MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed 후후티비 우회주소 shows via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast